Marketing – full-time

Studies degree: Bachelor
Duration: 3 years
ECTS credits: 180
Locations: Arad, Baia Mare, Satu Mare, Zalău, Marghita
Teaching language: Romanian

The Bachelor program of Marketing intends to train highly qualified experts able to provide pertinent solutions in activities of markets prospecting, of negotiation, communication and promotion, as well as to contribute to the issuing of some efficient decisions for the proper performance of the activity of the private companies and of the institutions from the Romanian and European economic systems. This program offers economic education for the persons with high school studies, and adds intellectual value, personal confidence and motivation as support for career development in the fields of: companies marketing, internal and international trade, public relations, sales, advertisement creation, products design, branding, and communication.

Field of studies: Marketing

Skills

Professional skills

  • C1. Proper use of marketing concepts, methods, techniques and tools
  • C2. Use of IT tools and applications in the marketing activities
  • C3. Gathering, analyzing and interpreting the marketing information on the organization and its environment
  • C4. Documentation and issue of the marketing mix
  • C5. Use of sales techniques
  • C6. Organizing the marketing activities within the organization

Transversal skills

  • CT1. Putting into practice the principles, the norms and the values of professional ethics in the own strategy of rigorous, efficient and responsible work
  • CT2. Identifying the roles and responsibilities in a multi-specialized team and putting into practice the techniques for relation and efficient work in the team
  • CT3. Identifying the opportunities for lifelong training and efficient capitalization for the personal development of the learning resources and techniques

Structure of the study program

Anul I

Discipline obligatorii

  • Microeconomie / 1 sem
  • Matematici aplicate în economie / 1 sem
  • Geografia resurselor și economia mediului / 1 sem
  • Economia întreprinderii / 1 sem
  • Bazele informaticii / 1 sem
  • Economie europeană / 1 sem
  • Macroeconomie / 1 sem
  • Statistică / 1 sem
  • Bazele contabilităţii / 1 sem
  • Dreptul afacerilor / 1 sem
  • Bazele marketingului / 1 sem
  • Finanțe publice / 1 sem
  • Limba engleză / 2 sem
  • Educaţie fizică / 2 sem

Second Year

Mandatory subjects

  • Management / 1 semester
  • Public finance / 1 semester
  • Bases of marketing / 1 semester
  • Financial accounting / 1 semester
  • Business communication in English / 1 semester
  • Marketing research / 1 semester
  • Direct marketing / 1 semester
  • Study on consumer’s behavior / 1 semester
  • Human resources management / 1 semester
  • Logistics management / 1 semester
  • Internship / 1 semester
  • Physical Education/ 2 semesters

Optional subjects

  • IT systems in business / 1 semester
  • Econometrics / 1 semester
  • Mathematical programming and theory of games / 1 semester
  • Theory of graphs with applications in economy / 1 semester

Facultative subjects

  • Analysis of the marketing data / 1 semester

Third Year

Mandatory subjects

  • Promotional techniques / 1 semester
  • Marketing of the services / 1 semester
  • Economic projects in marketing / 1 semester
  • Economic-financial analysis / 1 semester
  • Business to business marketing / 1 semester
  • Small businesses marketing / 1 semester
  • Techniques of negotiation and communication / 1 semester
  • Strategic management / 1 semester
  • International marketing / 1 semester
  • Trade management / 1 semester

Optional subjects

  • Food services marketing / 1 semester
  • Sales techniques / 1 semester
  • Quality management / 1 semester
  • Ecologic management / 1 semester

Facultative subjects

  • Marketing simulations / 1 semester
  • Touristic marketing / 1 semester Marketing – full-time